Posts Tagged ‘stickiness’

stickiness

September 27, 2007

Definition

The amount of time spent at a site over a given time period.
Information

Stickiness is often measured in the average minutes per month visitors spend at a site or network. Sometimes stickiness is measured in terms of page views.

When defined as minutes per month, site stickiness is a function of number of visits (repeat usage) and time spent per visit (session stickiness).